Integrations · Advertising
Meta Ads Integration — AI Paid Acquisition
The Meta Ads integration connects your Meta ad account to Eligoo so Boost — the optional AI paid acquisition specialist — can read your campaigns, ad sets, ads and insights, prepare plans and approval packages, and carry out approved changes. Reading is continuous; pausing, activating, setting budgets and launching campaigns are approval-gated actions that wait for a person every time.
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What does Eligoo do with Meta Ads?
Boost works in your Meta ad account the way a careful media buyer would: it reads what is running and how it is performing, proposes what to do next in an approval package — audience specs, a creative test matrix, a budget proposal and stop rules — and then executes only the actions you approved. Meta Ads is the only advertising connector in Eligoo today; Google Ads and LinkedIn Ads plans are produced as documents, not executed.
The separation between reading and acting is the point of the integration. Insights are pulled on a schedule so Boost’s reports and Ledger’s attribution stay current without anyone touching the account. Changes to the account — pause, activate, budget, bid, launch — each go through the approvals queue, are executed once, and are logged with who approved them. If an execution fails, the item returns to pending rather than being retried silently.
Creative comes from Pixel, which produces ad variants to Boost’s test matrix, and messaging from Maven. Sage’s organic publishing uses separate Page and Instagram connections; Meta Ads permissions are not used for organic posts.
How the integration works
- 1
Sign in with Facebook and choose the ad account
In workspace settings choose Meta Ads and sign in with a user that has access to the ad account. The permissions requested cover reading and managing ads. Select the ad account this workspace may work in.
- 2
Boost reads the account
Campaign structure, status, budgets and insights are read on a schedule and summarised in Boost’s paid performance view.
- 3
Boost prepares an approval package
For a new campaign: objective, audiences, creative matrix from Pixel, budget and stop rules. For an existing one: the specific change and the reason. Nothing changes yet.
- 4
You approve
Each package or change sits in the approvals queue. Approve, edit or reject. Decisions are logged.
- 5
Boost executes and monitors
The approved change is applied through the Meta API. Boost keeps reading insights against the stop rules and raises the next proposal rather than acting on its own.
What data flows between Eligoo and Meta Ads
- Read from Meta: the ad accounts your user can access (to let you choose one), and for the chosen account the campaigns, ad sets, ads, their statuses and budgets, and performance insights.
- Written to Meta, only after approval: pausing or activating campaigns, ad sets or ads; setting budgets; creating and launching campaigns with approved audiences and creative. Each write corresponds to a logged approval.
- Not accessed: your Page inbox, organic posts, or accounts you did not select. Organic publishing uses the separate Facebook Pages and Instagram connections.
- Your access token is stored server-side in your workspace, never returned to the browser, and revoked when you disconnect or remove the app in Meta Business settings.
- Ad spend is charged by Meta to the payment method on your ad account, under Meta’s advertising terms. Eligoo does not handle ad payments.
Which AI employees use it
Boost Paid acquisitionReads the account, prepares approval packages and executes approved changes.
Pixel Creative productionProduces the ad creative variants in Boost’s test matrix; never touches the ad account.
Maven Marketing strategistSupplies positioning and messaging the campaigns follow.
Ledger Revenue intelligenceUses Boost’s reported results in attribution and revenue reporting.
What businesses can automate with it
Paid performance reporting
Campaign results read on a schedule and summarised against your goals.
Structured creative testing
A test matrix with variants from Pixel, launched as one approved package.
Budget proposals with stop rules
Boost proposes budget moves with the conditions under which it would propose stopping; you approve each one.
Lead-gen campaigns that feed sales
Approved lead campaigns whose results flow to Radar and Hook for follow-up.
Pricing
Eligoo is priced per workspace, not per seat. A plan includes a monthly allowance of credits that Boost consumes as it works — model tokens, call minutes, generated media and published posts each draw from the same balance — and top-up packs add more when you need them. Model calls run on your own AI provider accounts, so those costs stay on your existing bills.
Current plans, trial terms and pack prices are published live on the pricing page.
Frequently asked questions
Can an AI agent manage my Meta Ads?
Boost can read your account, propose changes and execute the ones you approve. It does not change spend, budgets or campaign status on its own.
What exactly needs approval?
Launching a campaign, pausing or activating anything, changing a budget or bid. Reading insights and preparing proposals do not.
Does Eligoo run Google Ads or LinkedIn Ads?
No. Boost plans those channels but only Meta Ads is connected for execution today.
Where does the ad creative come from?
Pixel generates or edits images and video to Boost’s creative brief; you review them before they are part of an approval package.
Who pays for the ads?
Meta charges your ad account directly. Eligoo credits cover Boost’s work on the platform side; see the pricing page.
What happens if an approved change fails to apply?
The item returns to pending in the approvals queue with the error, and nothing is retried without a person seeing it.
Put a media buyer on your Meta account that asks first
Connect the ad account, review Boost’s first package, approve what you like. Actions that reach the outside world — sending an outreach sequence, launching or changing ad spend, publishing outside an approved calendar, starting a calling campaign — wait in an approvals queue until a person approves them.
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Last updated 23 September 2026