Solutions · Outbound
AI Outbound Sales
AI outbound sales is the whole outbound chain run by AI employees: research, finding prospects, enrichment, personalisation, email, calls, qualification, meeting booking and CRM. In Eligoo each stage has an owner — Maven, Radar, Sage, Hook, Ledger — and the two actions that reach prospects, enrolling a sequence and starting a calling campaign, wait for your approval.
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The outbound workflow
This chain is the core of what Eligoo does. Every stage is a task with an owner and an output that the next stage consumes.
- 01 · MavenResearchSegment, offer, messaging framework
- 02 · RadarFind prospectsAccounts and contacts that fit the ICP
- 03 · RadarEnrichRoles, emails, phones, context, source links
- 04 · HookPersonaliseSequence steps tailored from verified facts
- 05 · HookEmailApproved sequence from your mailbox
- 06 · HookCallAI voice calls inside the campaign window
- 07 · HookQualifyQuestions asked, answers recorded
- 08 · HookBook meetingCalendar event, Meet link, brief
- 09 · LedgerCRMClean records, attribution, forecast
What is AI outbound sales?
Outbound is a chain of small judgements: does this company fit, who is the right person, what do we know about them, what should the first email say, was that reply a yes, is it time to call, are they qualified, when can they meet. Traditional outbound tooling automates the sending and leaves every judgement to a person. AI outbound sales gives those judgements to AI employees, within criteria you set, and keeps a person at the two points that matter: approving who gets contacted and how.
Eligoo runs the chain as one workflow rather than a stack of separate tools. Radar’s output is Hook’s input; Hook’s outcomes are Ledger’s data; Atlas watches the whole thing and reprioritises when a segment is not converting.
How an outbound campaign runs
- 1
Define the target
ICP, geographies, company size, roles, and the suppression list of who must not be contacted.
- 2
Radar builds and verifies the list
Apollo search and web research, then enrichment, verification, de-duplication against the CRM and scoring. Low-confidence records are marked, not passed off as verified.
- 3
Messaging is approved
Maven’s framework and Sage’s sequence copy, with your claims and offer. You approve the sequence once.
- 4
Enrolment is approved
You approve which contacts enter the sequence. Timed sends then run unattended from your mailbox.
- 5
Calls run in a campaign
A calling campaign with a lead list, a window and a pace is submitted for approval. Hook calls inside the window and rolls over daily.
- 6
Outcomes flow to the CRM
Replies, call outcomes, qualification answers and meetings are logged. Ledger reconciles and reports what converted.
What AI outbound covers
AI prospecting automation
List building, enrichment and verification that runs continuously against your ICP.
AI sales outreach
Personalised multi-step email sequences from your own address.
AI cold calling
Outbound campaigns on your number with transcripts, outcomes and optional recordings.
Follow-up
Timed follow-ups, reply-triggered next steps, retries inside the calling window.
Qualification and booking
Your criteria applied consistently; meetings created with a brief.
Reporting
Meetings held, positive reply rate, show rate, opt-outs and which segments converted.
Worked example
Example: opening a new region
A freight forwarder wants to win importers in a region where it has no relationships yet.
- 1.Maven researches the region’s import profile and proposes two segments and a messaging angle about lane coverage and transit reliability.
- 2.Radar finds importers and their logistics decision-makers, enriches contact data, removes companies already in the CRM and scores each by fit.
- 3.Sage writes a four-step sequence and a call script; you approve both along with the enrolment of the top-scored segment.
- 4.Hook sends the sequence from the sales mailbox, classifies replies, and calls the contacts who opened but did not reply inside a weekday calling window you approved.
- 5.Meetings are booked with the regional sales lead; Ledger reports which segment produced meetings held and which messaging step drew replies.
Outcome. A region with no prior relationships has a pipeline, every contact was approved before being touched, and the next campaign starts from evidence rather than guesswork.
The outbound team
Integrations used in outbound
- Apollo and Serper for prospect data and research.
- Your SMTP/IMAP mailbox for sends and replies.
- Twilio, Telnyx, Plivo or Vobiz trunks with Deepgram and ElevenLabs or OpenAI voices for calls.
- Google Workspace for calendar booking.
- Your connected AI provider for personalisation and classification.
Pricing
Eligoo is priced per workspace, not per seat. A plan includes a monthly allowance of credits that outbound consumes as it works — model tokens, call minutes, generated media and published posts each draw from the same balance — and top-up packs add more when you need them. Model calls run on your own AI provider accounts, so those costs stay on your existing bills.
Current plans, trial terms and pack prices are published live on the pricing page.
Frequently asked questions
Can an AI agent make cold calls?
Yes. Hook places outbound calls inside an approved calling campaign on your own number. You are responsible for calling lists and hours that are lawful where you operate; suppression lists are honoured.
How is AI outbound different from a sequencing tool?
A sequencing tool sends what you wrote to a list you built. Eligoo builds and verifies the list, writes and personalises the sequence, reads and classifies replies, calls, qualifies, books and reports — with approval gates at enrolment and campaign start.
What stops it from contacting the wrong people?
Radar never contacts anyone; Hook only contacts the enrolments you approved; suppression lists and opt-outs are honoured; low-confidence records are flagged rather than treated as verified.
Can I run outbound without calls?
Yes. Email-only sequences are common. Add calls later by connecting a phone number and a voice configuration.
How do I measure it?
Hook’s KPI is qualified meetings held, alongside positive reply rate, show rate, opt-out rate and complaint rate. Ledger reports them with the underlying records.
Run outbound as one workflow
From research to booked meeting, with AI employees owning each stage. Actions that reach the outside world — sending an outreach sequence, launching or changing ad spend, publishing outside an approved calendar, starting a calling campaign — wait in an approvals queue until a person approves them.
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Last updated 23 September 2026